Alli Clark
Alli Clark
Alli Clark

Trail Utility
E-commerce Website Design & Development

End-to-end design and development of a rugged outdoor gear brand’s Shopify site, blending bold visuals with a seamless shopping experience.

End-to-end design and development of a rugged outdoor gear brand’s Shopify site, blending bold visuals with a seamless shopping experience.

End-to-end design and development of a rugged outdoor gear brand’s Shopify site, blending bold visuals with a seamless shopping experience.

About the project

Trail Utility is a rugged outdoor gear brand inspired by ’90s motocross, car racing, and cowboy culture of the American West. Our goal was to design a digital experience that felt as bold and nostalgic as the brand, while providing a seamless, scalable e-commerce foundation.

Trail Utility is a rugged outdoor gear brand inspired by ’90s motocross, car racing, and cowboy culture of the American West. Our goal was to design a digital experience that felt as bold and nostalgic as the brand, while providing a seamless, scalable e-commerce foundation.

Trail Utility is a rugged outdoor gear brand inspired by ’90s motocross, car racing, and cowboy culture of the American West. Our goal was to design a digital experience that felt as bold and nostalgic as the brand, while providing a seamless, scalable e-commerce foundation.

Role:

Designer & Developer

Date:

2024 - Present

Services:

UX/UI, Brand Assets

That's me!

That's me!

That's me!

Marketing Integration

Launched Meta Ads campaigns with custom creative, driving a 69% increase in orders.


Product Detail Page Optimization
Implemented metadata-driven PDP layouts to allow scalable, flexible product presentations.

Product Detail Page Optimization
Implemented metadata-driven PDP layouts to allow scalable, flexible product presentations.

Product Detail Page Optimization
Implemented metadata-driven PDP layouts to allow scalable, flexible product presentations.

Brand Asset Creation

Designed all graphics, product imagery, and marketing assets to establish a cohesive identity and help customers identify key features.

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